5 Crucial Facebook Practices That Helped Coca-Cola Reach 50M Fans Posted: 12 Sep 2012 12:00 PM PDT If you are a company or a brand, being on Facebook can sometimes seem daunting since your immediate thought was probably that you would do really well there. After all, you have a kick ass idea, at least according to you and your partners. However, the reality is entirely different. In order to really succeed on Facebook as a brand, you need to be creative and keep up constant interaction with your fans or subscribers. It’s one of the most important aspects of succeeding on Facebook at all it seems. Coca-Cola recently became the first consumer product company to reach 50 million fans/likes on Facebook. There are several things we can learn about their Facebook practices that could possibly up our game on this giant social networking service as well. Even if I wanted to, I probably couldn’t list all the different posts or articles on the Internet that try to tell us exactly which Facebook practices to follow in order to accumulate a huge fan base. The thing is, there are just too many factors that play a crucial part in why people will like or fan your company page on this almost 1 billion strong social networking service. However, what we can do is learn from Coca-Cola about how they manage to keep their fan base engaged and continuously sharing what they share and say through their Facebook practices. It’s rather simple really, but before we get into all that, we need to talk a little about why Coca-Cola was the first consumer product company to reach 50 million fans in the first place. The obvious answer is of course that Coca-Cola is the world’s most recognized carbonated soft drink. There is literally not a single country in the world that doesn’t know what Coca-Cola is. You could most likely ask anyone on the entire planet and 999 out of every 1,000 people would probably know what it was. So that is a factor we have to weigh when we go through the 5 things Coca-Cola did in order to reach their huge fan base. Coca-Cola’s Facebook practices are quite simple and straight forward. By looking at this infographic created by 500 Social Media Marketing Tips called 5 Ways Coca-Cola Reached 50M Facebook Fans (And What You Can learn From Them) we can derive a clear path and some pretty easy Facebook practices in order to up our own Facebook fan base. It’s clear that engagement is the key to success on Facebook, and that you have to go beyond your own immediate and important message sharing and interlace it with some funny, adorable, geeky, hilarious and sharable content that will make your brand look like you’re not just about me me me. What we can learn from Coca-Cola’s Facebook practices is that we have to stay connected with the fan base itself. We have to teach ourselves to see things from their perspective and ask ourselves what they would enjoy getting out of liking our Facebook brand page. It’s really not harder than that. It’s not rocket science, and it certainly doesn’t take up your whole day in order to pull some eyeballs over to your Facebook page. So, look into these 5 Facebook practices and ask yourself if you doing any of them. If you aren’t, it’s definitely time for a change. Coca-Cola’s Successful Facebook Practices(Click To Enlarge)
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The Bread Toaster That Burns The Weather Forecast On Your Toast Posted: 12 Sep 2012 11:00 AM PDT We’ve seen a lot of bread toasters and creative toast art over the past year. I never realized until I started writing about it a while back that there are so many different hues to the brown and black colors that can be burned onto the toast. By getting the colors just right, you can make some pretty incredible stuff. If you want to see some examples of what I’m talking about, just click over to Adorable Toast Art. This bread toaster takes it all to the next level. It connects to the Internet and burns your daily weather forecast onto your breakfast bread. You won’t have to turn on the news or check a webpage to find out if it will be sunny or raining. You’ll just need to stumble into your kitchen and make some toast in the morning. This super cute little kitchen gadget called the Jamy Toaster was created by designer Nathan Brunstein. The toaster itself has a built in barometer and thermometer, and when you are finished reading the weather, you just eat it. Well, if you are like me you would put strawberry jam on it first and then eat it. This is one of those concept designs that wish was real. I think we could all use a little happiness when we first wake up in the morning, and the weather forecast imprinted with a bread toaster might just do the trick. It would remind us to eat breakfast too, since many of us tend to skip that meal. From what I can see, this toaster can only make one slice of toast at a time, but that’s okay. You only have to read the weather once to know what the day will be like. I’ll take one in every color please! The Jamy Bread Toaster Makes Mornings Fun(Click Images To Enlarge)
Via: [Design Taxi] The post The Bread Toaster That Burns The Weather Forecast On Your Toast appeared first on Bit Rebels. |
Hungry Hungry Hippos: The Custom Mario Inspired Koopa Version Posted: 12 Sep 2012 10:00 AM PDT Oh my gosh, remember Hungry Hungry Hippos? That was one of my favorite games when I was little. It was so loud and obnoxious and fun. Hungry Hungry Hippos made marbles useful again, at least for me. I was so excited today when I saw that some Mario fan with too much time on his hands redesigned the classic Hungry Hungry Hippos game into a Mario-inspired Koopa version. It’s appropriately called Hungry Hungry Koopas. Donald (aka kodykoala), a 30-year old Electrical Engineer and nostalgic video game fanatic, has been working on this Koopa Kids creation on and off since January. He estimates that since each Koopa Hippo took 10 hours to make and the base also took about 10 hours that he’s got 50 hours invested in this badboy. He carefully crafted this labor of love and gave each detail the special attention it deserves. In two days, this will go up for sale on El Paso Comic Con. Richard has touched on this before, but I’m going to say it again now – I don’t understand how an artist can spend so much time creating something so fabulous and then sell it away and never look at it again. I guess being able to let go of special things like this is an art all its own. I’ve written about kodykoala’s fabulous designs before. I remember he created a Gameboy Zombie mod and a few Yoshi-inspired doo-dads. You can check them out right here on Bit Rebels. I’m curious to know how much this will sell for and how fast it goes. I hope it finds a good home. There’s no question it’s a one-of-a-kind piece, and we’ll probably not see another Hungry Hungry Hippos game like this again. You can see more of kodykoala’s designs on his Flickr page. I hope this brings a nice little chunk of change for Donald, he deserves it for all his creativity and hard work. Hungry Hungry Hippos For Retro Gaming Geeks(Click Images To Enlarge) Via: [Geekologie] [Obvious Winner] The post Hungry Hungry Hippos: The Custom Mario Inspired Koopa Version appeared first on Bit Rebels. |
From: Linda [mailto:linda@ljgrealestate.com.au]
Sent: Monday, 10 September 2012 4:47 PM
Subject: Article re the affordable end of the property market outperforming top end of town RP Data of 10th Sept 2012
Information For Clients, Friends & Associates of LJ Gilland Real Estate Pty Ltd as follows:-
Please keep a look out for our website translated to Chinese.
Affordable end of the property market outperforming top end of town: Tim Lawless
By Tim Lawless
Monday, 10 September 2012
Most people who have any interest in the housing market will appreciate that the performance of home values can vary broadly based on a range of factors. Geographically, for example, we have seen Darwin values rise by more than 8% over the first eight months of the year, while Melbourne values have fallen by 2.6% over the same time frame. Across the broad housing types there are differences as well, with unit markets generally showing stronger conditions compared with the detached housing market.
We are also seeing significant differences across price segments in the market, with the most expensive housing markets generally underperforming compared with the more affordable markets. Across the combined capital cities, the most expensive 20% of suburbs have recorded fall of 8.5% since the market peak, compared with a 4% fall across the most affordable 20% of suburbs and a 4.4% fall across the broad middle 60% of suburbs.
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As can be seen from the graph above, the most expensive markets have outperformed the broader capital city average during the growth phases but underperformed during the corrections. Over the past five years the annual rate of growth across the most expensive segment of the market has been just 1.7% per annum, compared with a growth rate of 2.9% per annum across the most affordably priced suburbs and 3.3% per annum across the broad middle-priced suburbs.
The trends across the price segments aren’t uniform across all of the capital cities. Brisbane and Adelaide are showing the opposite performance, with the more expensive price segments of the market returning a better result for dwelling values compared with the more affordable priced suburbs. This is interesting in the sense that Adelaide and Brisbane are also the most affordable mainland capital cities to be buying in (Adelaide’s median dwelling price is $371,500 and Brisbane’s is $405,000). The weaker-performance in these markets can be linked with mortgage repayment pressures being felt across the mortgage belts of both these cities, particularly in south-east Queensland, where many of the most affordable suburbs in the region have shown a higher-than-average level of mortgage arrears.
Click to enlarge
The performance across price segments highlights why it is so important to drill down below the capital city boundaries in order to truly understand housing market conditions. Prospective home buyers and sellers should be looking at the dynamic of the housing market from a localised perspective ensuring they are in tune with market conditions at both the macro and micro level. There are bound to be significant differences in how markets are performing.
Tim is national research director of RP Data.
Online residential listings rise 1.5% in August to 373,510, led by Melbourne, Sydney and Canberra
By Jonathan Chancellor
Wednesday, 05 September 2012
Vendors appear hopeful of better fortunes this spring selling season with the total number of residential properties listed for sale online rising 1.5% over August to reach 373,510, according to figures from SQM Research.
This contrasts starkly with the same time last year, when listings fell 3.8% from 377,213 in July 2011 to 362,740 in August 2011.
Sydney and Melbourne both recorded “substantial” 5.9% increases in monthly residential properties listed for sale, to reach 31,310 and 51,194 listings respectively.
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SQM Research managing director Louis Christopher described market conditions as a little better than this time last year, "but it doesn't mean we are going to head into a big property boom''.
"If rates stay on hold, that will be conducive to stimulating the housing market, and we are likely to see continued market recovery, but there are many X-factors at play,'' he told news.com.au.
Christopher says rising rents (up 7% annually over the past five years) are good news for investors, but they have been offset by declining house prices.
He expects there will be further seasonal rises in stock levels as the spring selling season enters full swing.
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While residential stock on market in Sydney is just 0.9% higher than a year ago at 31,310, Melbourne has the highest year-on-year increase of all the mainland capital cities, with stock up 14.1% to 51,194 in August.
In August last year there were 44,859 properties listed for sale in Melbourne.
The other notable increase was Canberra, where stock on market increased by 8.8% over the month to 3,758 online listings. This is up 13.6% up on August 2011.
“Canberra’s large monthly increase may well signify a downturn for that market as federal budget spending is cut,” noted SQM research.
Bucking the monthly trend of rising stock levels was Perth, which recorded the largest monthly decline of 1.8% to 18,053. Residential listings were down 10.7% on the same time last year when there 20,207 listings.
Residential stock levels have declined in Perth, Darwin and Brisbane – which all benefit from Australia's mining boom
Darwin residential listings are down 23.3% over the 12 months to August to 1,282 while Brisbane listings are down 4.7% to 28,666.
“Increasingly the market is segmented. It is becoming difficult to discuss just one national housing market and in my opinion, that will be to base line story for the remainder of 2012,” said Louis Christopher, managing director of SQM Research.
While Hobart stock on market declined by 1.7% over August to 4,388 properties listed for sale, there are 24.1% more properties for sale than a year ago. At this time last year there were 3,536 listed for sale in Hobart.
Have you seen the new video explaining advertising options on realestate.com.au? It could be a great listing tool to use in your presentations?
http://sellingguide.realestate.com.au/video/why-list-online
Also, here is the link to the Selling Guide website specifically set up for our sellers.
http://sellingguide.realestate.com.au/
Have a great week!
Best regards,
Linda & Carlos Debello
http://www.ljgrealestate.com.au
http://twitter.com/GillandDebello
http://au.linkedin.com/in/lindajanedebello
http://gillandrealestate.wordpress.com/
http://www.facebook.com/pages/LJ-Gilland-Real-Estate-Pty-Ltd/169194919788253
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