Domain is back with its “Australia’s number one property app” adverts, but it’s taken five months for the property site to fire back, following a battle with News Corp which ended in Federal Court action.

From “advertising puffery” to simply “misleading ads”, the Fairfax vs News Corp property war ended in February with both sides claiming certain victories. ADVERTISING The saga commenced a year ago when publicly listed REA Group, which is majority owned by News Corp, alleged that its property listings rival, Fairfax-owned Domain, had breached Australian Consumer Law by publishing adverts that were misleading or deceptive. [ 424 more words ] http://ift.tt/2uHjDBt

From “advertising puffery” to simply “misleading ads”, the Fairfax vs News Corp property war ended in February with both sides claiming certain victories. ADVERTISING The saga commenced a year ago …

from http://ift.tt/2uHjDBt in LJ Gilland Real Estate Group