Domain is back with its “Australia’s number one property app” adverts, but it's taken five months for the property site to fire back, following a battle with News Corp which ended in Federal Court action. From “advertising puffery” to simply “misleading ads”, the Fairfax vs News Corp property war ended in February with both sides claiming certain victories. ADVERTISING The saga commenced a year ago when publicly listed REA Group, which is majority owned by News Corp, alleged that its property listings rival, Fairfax-owned Domain, had breached Australian Consumer Law by publishing adverts that were misleading or deceptive. [ 439 more words ] http://ift.tt/2t4bHrU
Domain is back with its “Australia’s number one property app” adverts, but it’s taken five months for the property site to fire back, following a battle with News Corp which ended in Federal …
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